An effective sign works for you daily and is your best form of marketing your business?. and can even lower your overall marketing costs. Surveys have shown that adding a sign to a site increases sales 4.75 %. Another survey asked when customers bought from stores with a new or replaced sign, how you learned about the store?. 50% said they came in because they saw the sign. So when deciding what your budget will be for buying your signs, keep the importance of the visibility the sign gives you and that it is a long term investment. CLSC is a custom sign shop and each project is a custom design, fabrication, and installation. Therefore it is difficult to give you an absolute list of signs from lowest price to highest price. For example, a non-illuminated flat panel hand painted and gold leaf sign can be as much or more than an internally illuminated sign. But here are some basic breakdowns of different types of signs. If you want a better description of any of the different types of signs, look them up in the Types of Signs section. 
Generally, non-illuminated signs are the most economical type of sign?. this can be vinyl applied directly to a window or wall, a flat panel sign, or a banner. As you add more structure or depth to the sign there are more materials and labor which add to the cost of the sign. So creating a frame for your panel or adding dimensional parts (lettering or logo) add to the effectiveness of the sign and the cost as well.
| Illuminated signs are generally more involved than the non-illuminated signs and are required to be built to meet certain codes (UL and NEC codes). Portable window neon signs can be the most economical way to have a lighted sign? these are neon signs that hang inside the window. Backlit signs are the next most economical type of sign. Commonly called box signs or plex signs, these signs have a metal box with a plex face that is backlit by fluorescent lamps. And rectangular or square shapes are more economical than signs that have curves (rounded corners, ovals, or circles).
You can also have a backlit sign where the face is an all metal face that has the lettering and logo cut out. The cut outs are backed with translucent plex or dimensional acrylic is pushed thru the cut out. Again the added materials and more labor increase the cost. Exterior exposed neon signs are generally more than backlit signs but can be comparable when the metal face is added to the backlit sign. A very common sign that is used and required in shopping centers is the channel letter, open pan channel and reverse pan channel sign. All these signs are individual metal 3 in to 5 in deep letters with lighting inside. The letters can be mounted directly to the wall (with wiring and transformers inside the building) or mounted on a metal box or raceway that holds all the wiring and transformer. The lighting can be provided with neon or LEDs. Since LEDs are still a new type of lighting, neon is usually more economical than LEDs. Along with internally lighting letters LEDs are used for electronic reader boards that can be either one color to multicolor video signs. Finally there are signs that combine two or more of these different styles into one sign and where they are positioned in cost depends on what combinations are used. |
